The Why

I created Spa Director’s Diaries as a way to share my journey, experiences, and insights from decades in the spa industry. When I first started over 30 years ago, there were no formal spa management programs—no universities or accredited schools dedicated to teaching the art and business of spa. We learned by doing, by making mistakes, and by constantly adapting to an evolving industry.

Today, with so many incredible spa education programs available, I want to complement that knowledge with real-world stories, hands-on leadership tips, and the invaluable lessons I’ve gained from experiencing over 1,000 spa treatments around the world. Spa Director’s Diaries is my way of giving back—to inspire, mentor, and provide an inside look at the passion, creativity, and operational know-how that make a spa truly exceptional.

Whether you’re an aspiring spa director, a seasoned professional, or just someone who loves all things wellness, I hope this platform becomes a source of inspiration, learning, and connection for you.